Loading ...In this podcast Ricardo talks about the course of Corporate Strategy that he took at MIT. In the course the focus was the strategic model called Delta Model, where the customer relationship is the cornerstone of any strategy. The course was conducted by Prof. Arnoldo Hax, one of the world’s experts in strategy.
(This podcast is also avaiable in Brazilian Portuguese. Listen to the Portuguese version)
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- Posted: May 31st, 2010
- Author: Ricardo Vargas
- Popularity: 5921 views
- Tags: Delta Model, MIT, Strategy,
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Customer bonding: gostei da estruturação do raciocínio de Arnoldo Hax. Vou até comprar o livro dele.
Pode comprar por minha conta. SENSACIONAL. SE NAO GOSTAR EU TE REEMBOLSO…
gostei demais.
vou comprar o livro também.
http://br.hsmglobal.com/notas/45807-modelo-delta
muitos termos em ingles, dificulta muito a interpretação do assunto
no final no podcast eu não estava mais ligando os termos em inglês e me enrolei todo.
mas a idéia parece ser interessante, não entendi muito bem
Estrategia Corporativa
Modeleo DELTA => triangulo
modelo baseado na necessita do cliente – pilares basicos = esquecer o concorrente, inovar, confiança do cliente
melhor produto – soluçao total do cliente – baixo custo