In this second podcast about the corporate strategy course that Ricardo took at MIT, he talks about the lock-in position with the customer, ie, to create an unique channel with your customers by offering customized and complete solutions. Ricardo explains that in order to address the customers expectations in a different manner, it is necessary to think in a projectized way and also to create an unique channel with your customer.
(This podcast is also avaiable in Brazilian Portuguese. Listen to the Portuguese version)Generate PDU Report
- Posted: June 7th, 2010
- Author: Ricardo Vargas
- Popularity: 7339 views
- Tags: Modelo Delta, Estratégia,
Got a theme suggestion for future podcasts?
Send yours here!
Get our Widget!
Get the 5" PM Podcast widget and display the latest podcasts from Ricardo Vargas on your site.
See the instructions.