In this second podcast about the corporate strategy course that Ricardo took at MIT, he talks about the lock-in position with the customer, ie, to create an unique channel with your customers by offering customized and complete solutions. Ricardo explains that in order to address the customers expectations in a different manner, it is necessary to think in a projectized way and also to create an unique channel with your customer.
(This podcast is also avaiable in Brazilian Portuguese. Listen to the Portuguese version)Generate PDU Report
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