Loading ...In this second podcast about the corporate strategy course that Ricardo took at MIT, he talks about the lock-in position with the customer, ie, to create an unique channel with your customers by offering customized and complete solutions. Ricardo explains that in order to address the customers expectations in a different manner, it is necessary to think in a projectized way and also to create an unique channel with your customer.
(This podcast is also avaiable in Brazilian Portuguese. Listen to the Portuguese version)
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- Posted: June 7th, 2010
- Author: Ricardo Vargas
- Popularity: 5337 views
- Tags: Delta Model, Strategy,
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Olá Ricardo,
A cada Podcast fico mais seu fã. Você consegue em 5 min passar muito mais assunto do que em 50min! Hehehehe… essa é a impressão.
Gostei bastante dos 2 Podcasts sobre o modelo Delta! Faz todo sentido e foi uma escolha muito acertada sua compartilhar esse assunto conosco.
Grande Abraço,
Tiago Torres
Recife-PE
Muito bom esses dois podcasts referente ao modelo Delta.
Admiro muito seu trabalho.
grande abraço
Fernanda Farias
Curitiba-pr
Ricardo,
Grande ajuda e muito fácil de entender.
Certamente visitarei seu site mais vezes…
Obrigada por compartilhar sua experiência.
Estrategia Corporativa
baixo custo – reduzir e otimizar
melhor produto – marcas, produtos diferenciados
relaçao com cliente – lugar onde o cliente vai encontra as suas necessidades, a cara do cliente
integrar o cliente – esquecer a concorrencia.
eu sou a interface do cliente e o produto – enlaçar o cliente