Loading ...In this podcast, Ricardo gives us 5 tips on how to sell the idea of project management to people outside the area, i.e., how we can do the right marketing for people with different perceptions of those from projects managers.
(This podcast is also avaiable in Brazilian Portuguese. Listen to the Portuguese version)
Generate PDU ReportRelated podcasts
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- When is the best time to do the Project Kick off Meeting?Quando Fazer o Kick Off Meeting do Projeto?
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- Understanding the Stakeholder AnalysisAnálise das Partes Interessadas
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- Negotiating with the SponsorNegociando com o Patrocinador
- February 28th, 2011
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- Feedback in Communications ManagementFeedback no Gerenciamento das Comunicações
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- Change Management and Culture: The 2010 FIFA Worldcup Rules and RefereesGestão de Mudanças e Cultura: Os Árbitros e as Regras da Copa do Mundo de 2010
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- Disclaimer
- We reserve the right to exclude any comment with offensive, pejorative, promotional or out of the context content. Read the full disclaimer.
- Posted: June 11th, 2012
- Author: Ricardo Vargas
- Popularity: 3210 views
- Tags: Carreira, Communication, Culture, Project Management, Project Sponsor, Stakeholders,
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Parabéns Ricardo
Boas dicas. Vejo que as empresas precisam acordar para a gestão de projetos nos diferentes níveis de maturidade para adoção de resultados melhores.
Por exemplo, na graduação do curso de ADM de diversas universidades não se fala em gestão de projetos.
Quem não iniciou precisa vender pelo menos o benchmarking.
Quem já iniciou precisa consolidar as principais práticas com tuas dicas.
Quem já está rodando a um bom tempo tem que se lembrar da melhoria contínua, que em muitos casos é a simplificação.
Abraço.
Como sempre, um podcast muito pontual, principalmente para empresas que estão em fase de implantação de escritório de projetos. Vou trabalhar minha estratégia ao dar apoio ao departamento comercial e nas minhas reuniões de kick-off.
Demonstrar os ganhos de um projeto com uma linguagem comum e vender o preço de não ter realizado as melhorias, dicas sensacionais!
Ricardo excelente colocações, poremcomo ainda existem empresas perdendo clientes
em função dos amigos antigos dos sócios?
Informações fundamentais no processo da venda de um projeto e que muitas vezes não são colocadas em práticas sobrepostas pela prepotência do vendedor do projeto que foca em suas qualidades técnicas.
Parabéns pelas dicas sensacionais.
Boas dicas. Realmente vender a importancia da gestão de projetos é um problema cultural, visto que em nosso
Excelentes dicas. Mostrar resultados tangíveis geralmente é complicado, mas com certo esforço conseguimos mostrar números relevantes e convencer gestores a investir em ferramentas e técnicas de gestão.
VENDER GP
como fazer o marketing?
5 ferramentas
venda o resultado nao venda a metodologia, venda a produtividade; como era e como ficara
mostra o resultado em numeros tangibilidade / apropriar
buscar aliados estrategico conquistar aliados
pregar a linguagem comum / simplicidade – as pessoas confiam no entendem
mostrar o preço do fracasso